#Bbedit and taskpaper software

#Bbedit and taskpaper software

What Steve has done over the past 15 years to build up the company is not only found in the software and hardware that Apple has made. It raises the question: “Without Steve as CEO, what about the next 15 years of Apple products?” And we think that without Steve none of these products would ever have happened. We see OS X, the PowerBooks, the MacBooks, the iPod, iTunes, iPhone, the iPad, and iCloud. It was a huge comeback, and since Apple prides itself in its secrecy, we mostly see the public-facing products of that comeback.

When Steve Jobs returned to pilot Apple 15 years ago he pulled the company up from a nose dive. The first thing he asked me was, “Does this mean Google is going to take over?” A few minutes later, I got a text from someone else: “Does this mean the iPhone 5 is going to be delayed?” The answer to both of those questions is, of course, no. Last night, when I heard the news that Steve Jobs was stepping down as CEO, I was out with a friend. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit where we’re wrong, and the courage to change.Īnd I think regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.Ĭook’s official bio was updated last night along with the Apple Leadership webpage. We believe in deep collaboration and cross-pollinization of our groups, which allows us to innovate in a way others cannot. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in the simple, not the complex. You know, we believe we’re on the face of the Earth to make great products, and that’s not changing. Quoting Tim from Apple’s earnings call in January 2009:Īnd the values of our company are extremely well-entrenched.